Design a better world
Creative leadership for business and technical teams, communicating value and rationale
photo of Brian J. Sherman and Yahoo! CEO Marissa Mayer

Goodbye Yahoo!

As Senior Experience Designer at Yahoo! on the Ads & Data UX team, I played a lead role in the redesign of the Demand-Side Platform (DSP) for programatic advertising. It was a great learning experience, and I'm proud of the work our team shipped during turbulent times.

With the closing of the sale of Yahoo! to Verizon, I say goodbye to a great company and Hello! to new opportunities.

photo of Brian J. Sherman mentoring at UX Night

UX Mentor

After years of sitting in the audience, in January of 2015 I began mentoring attendees of Cascade SF UX Night, which included students and grads, career changers, startup founders, developers, and foreign professionals visiting San Francisco to learn about the tech scene. It's very interesting. I've also mentored through an internal Yahoo! program, and other opportunities.


You can download my resumé in Adobe PDF format, and the full text is viewable by expanding the box, below.
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m: 415.666.0666
San Francisco, California U.S.A.

User Experience + Visual Design + Product Design

Expert visual communicator – Formally educated as both Graphic Designer and Mechanical Engineer with hands-on experience in both design environments

Hands-on creative – Providing concept and design direction, user experience for web/mobile/software, graphic design for Information, Environment, Marketing, Strategy

Skillful project manager – Able to design, troubleshoot, or facilitate complex, creative work processes and improve workgroup communication

Graphic Design
  • Concept
  • Branding & Identity
  • Layout
  • Typography
  • Color
  • Photography
  • Museum Exhibitions
  • Sales & Trade Shows
  • Marketing & Communications
  • Presentations
Digital Design
  • Mobile, Web, Enterprise
  • UX Strategy
  • User Interaction
  • User Interface
  • Prototypes: HiFi & LoFi
  • User Research
  • Design Leadership
  • process
  • facilitation
  • mentoring

power user:
Sketch, Keynote, Adobe Photoshop, Illustrator, InDesign

Axure, Balsamiq, Dreamweaver
Bugzilla, Jira, Pivotal Tracker
AfterEffects & digital video basics, Premiere, Final Cut Pro, Mac OS, MS Office, iPhone, iPad, Android, WordPress, Sublime Text


HTML5, CSS3, Responsive Web
JavaScript basics
Agile & XP processes


Offset printing, Screen printing
Letterpress, Bookmaking
Fine art Photography
Model-building & Prototyping
Fabrication & shop tools
Manufacturing processes


Yahoo!   Sunnyvale & San Francisco, CA
5/2016 to 8/2017  Senior User Experience Designer

Ads & Data UX Team; Lead Design of product redesign, Demand-Side Platform (DSP) for Programmatic Advertising; Established cross-team processes with Research, Product, Engineering in a fast-changing environment

Conducted user research, envisioned new workflows and information architecture, created wireframe prototypes, supported software development

Visa   San Francisco, CA
5/2015 to 11/2015  Sr. User Experience Designer

Digital Solutions Team; Designed white label, configurable, applications for financial institutions that provide card services for users on iOS, Android, and Responsive Web

Hands-on support of Product and Development teams, providing user experience perspective, Flow Diagrams, Interaction Design, and Visual Design

Sony  San Francisco, CA
12/2013 to 4/2015  Interaction Designer

Global Web Transformation team; Responsive, global website for marketing electronics products; Foresee Customer Satisfaction significant increases in Europe, Latin America and Brazil; Phased deployment in North America and Asia in 2015

Agile Development, Business Analytics, UX, Marketing team collaboration to create content, envision future digital initiatives, and document key program functions

Information architecture, page wireframes and strategic product storytelling to highlight key product benefits and stimulate customer journey

Championed specific site and system changes to improve site interaction, editorial content, foreign language translation, and customer experience

DesignMap   San Francisco, CA
9/2013 to 11/2013   Interaction Designer

Developed software user interfaces and user interaction models for client projects; Collaborated with studio founders, design team, clients

Ebates  San Francisco, CA
9/2011 to 5/2013  Design Manager

Rakuten, Inc. bought Ebates in Sept 2014 for $1 Billion. In 2013, 2.5 Million members spent over $2.2 Billion shopping through Ebates

Lead User Experience for new pages and features, re-design of User Account, Customer Service, Guided Help, About Us, and Browser Add-on

Managed design team (~5), established processes with other teams amidst fast growth and turnover; Produced design creative and editorial to support Product Design, Social Media, Email Marketing, Marketing Promotions, SEM, B2B Sales, Customer Support

Design and documentation to capture user interaction flow diagrams, page wireframes, visual layouts, web, mobile user experience; Supported Development team using Jira

Designed core business templates, style guidelines, marketing materials across multiple corporate properties

SFO Museum, San Francisco International Airport  San Francisco, CA
11/2004 to 4/2011  Executive Producer, Graphic Design

Provided hands-on visual design and video production for more than 20 annual exhibitions viewed by 39 Million visitors to San Francisco International Airport

Managed website content, posting more than 20 annual exhibitions using HTML, CSS; Managed site re-design and transition to CMS; Trained curatorial staff in content creation, archiving, use of imagery, use of templates, use of CMS

Supplied start-to-finish project management; Assembled and oversaw teams including print vendors, professional photographers and super-graphics installations; Coordinated with airport security and facilities teams; Managed technical procedures in the busy airport environment; Documented and archived exhibitions

Maintained department equipment inventory; Gained status as the go-to person for technical issues and new technology purchases; Cameras, computers, printers, etc.

Canterbury Press   Berkeley, CA
3/2001 to 8/2001  Customer Service Manager

Managed all customers from intake to delivery; Consulted with customers and technicians to provide the best services possible for high-resolution scanning and photo retouching, film output for offset printing, proofs, digital printing

Clarity Information Design  San Francisco, CA
8/2000 to present  Independent Designer

Demonstrating what “Design Thinking” and “User-Centered Design” actually mean; Clarifying problem definition; Balancing business priorities and user needs

Creating website content strategies, information architectures, user journey (flow) maps, wireframes, page layouts, user interactions, graphic assets, development team support

Designing logos, icon systems, posters, business and marketing materials

Select clients: Butler, Shine, Stern and Partners, IA Interior Architects, Leap Frog, Ebates, Santa Cruz Film Festival, Stone Yamashita Partners, Williams-Sonoma

Son Heavy Industries   San Francisco, CA
2/2000 to 9/2000  Web Designer

Created logos, identities, icon systems, website layouts, website front-end and promotions; Hand-coded HTML and JavaScript, optimized web graphics

Graphic Design & Arts Education  San Francisco, CA
9/1997 to 12/2001  Graduate studies, California College of the Arts
9/1999 to 2/2000  Internship with Primo Angeli, Inc.

Art and design fundamentals; Concept, Layout, Typography, film and art history

Experimented with motion graphics, digital video, photography, book forms, illustration, materials and 3-D objects; Conceptual development emphasis

Brainstormed new product names, logos, and packaging concepts; Created production-ready design files; Maintained project archives; Researched graphic landscape for client projects

University of California   Berkeley, CA
9/1997 to 9/1999  Administrative Assistant, Space Physics Research Group

Purchased equipment and materials to build and test satellite instruments; Edited research papers written by Physicists for publication in academic journals

Ford Motor Co.  Dearborn, MI
7/1995 to 8/1997  Design & Development Engineer

2/1996 to 8/1997  as Engineering Project Manager – Empowered engineers to correct systematic timing problems by achieving buy-in for project management tactics; Created detailed work plans and schedules for critical testing activities; Compiled information about federal and export requirements for ease of use; Developed tracking and reporting instruments

7/1995 to 2/1996  as Design & Development Engineer – Performed engineering tests on prototype vehicles in desert locations and wind tunnel test facilities; Reported on performance against targets; Recommended design changes


B. F. A. Graphic Design
12/2001  California College of the Arts, San Francisco, CA
B. S. Mechanical Engineering
6/1995  University of Michigan, Ann Arbor, MI


Spanish Cultural Immersion
12/2015 to 3/2016  Adventure Travel, Mexico & Guatemala

Basic Spanish language immersion courses at Instituto Cultural Oaxaca; toured numerous archeological, cultural and artisanal sites throughout Mexico and Guatemala

About Me

"Full Stack" UX Designer  User-centered design from concept to deployment. Awesome communication skills. I can plan, troubleshoot, and manage project development.

Read the bio É

Brian is a design leader who brings together left-brain, analytical thinking and right-brain, intuitive artistry to create meaningful solutions to design challenges. He is formally educated as both Mechanical Engineer and Graphic Artist, with hands-on experience in both design environments.

Until Verizon's acquisition of Yahoo! Brian was on the Ads & Data UX team, building platform tools that enable advertisers to run campaigns on the web and leverage Yahoo! data. Yahoo! was cool, and it was awesome to be part of a great design team building complex software.

Brian spent the better part of 2015 on the Visa Digital Solutions team creating card-holder mobile apps and responsive web products for Visa’s card issuers.

In Sony’s Global Web Office in San Francisco, Brian was an Interaction Designer on a team that developed and launched Sony’s first global, marketing site. His role was to adapt marketing priorities, technical product specifications, and compelling lifestyle stories into pages that connected with Sony’s vast customer base, translated and deployed using the global website system.

Starting in 2011, Brian became Design Manager at, a fast-growing cash-back and coupon shopping portal founded in 1998. As of Q4 2012, Ebates had 12+ million members, served 2-3 million visitors/mo, boasted over $1 billion in member purchases, and paid more than $70 million to Ebates shoppers. He defined and executed projects in Sales, Social Media, SEO, Email Marketing, Customer Service, Website and Mobile Development. He developed processes to streamline creative production, and improved Ebates' branding and User Experience.

As Executive Producer, Graphic Design at SFO Museum, from 2004 until 2011, Brian raised the profile of SFO Museum by focusing on branding issues, which resulted in a new name and logo. He oversaw the creation of a new website operated by staff Curators using a CMS. He was responsible for all graphic design of the exhibitions, as well as photography, website, and IT issues. Here is a great NPR story about SFOMuseum.

Prior to joining SFO Museum, Brian spent six years working for design studios, non-profits, corporations, and small businesses throughout the Bay Area. At the University of California, Berkeley, Brian edited academic journal submissions by Geophysicists who were non-native English speakers, and purchased materials to build instruments for satellites.

Brian's first "real job" was as Design and Development Engineer at Ford Motor Co. in Dearborn, MI, where he tested prototype vehicles, practiced good Project Management techniques and opened new channels of communication between engineering teams.

Brian earned a bachelor's of science in Mechanical Engineering from the University of Michigan, Ann Arbor. He complimented his education with a bachelor's of fine art from the California College of the Arts, San Francisco. He attends myriad seminars and professional working groups in the Bay Area related to green energy and design, web development, graphic design, and is a big fan of the AIGA and IxDA, the SF Giants, and the Golden State Warriors.

May all living beings be happy.
May all living beings know the reason for happiness.

portrait photo of Brian J. Sherman
Say Hello! Let's design stuff.