Experienced
I bring user-centered, end-to-end product design experience for mobile, web, and enterprise software. I bring insight, rigor, and process.
Impact & Value
I aim for perfection, but I focus on progress and iteration. I maintain a high standard for quality and efficiency. I am purposeful, balanced and realistic.
Collaborative
I promote transparent communication and feedback. I have a high emotional IQ. I want to help people, and believe we can create a better world.
Recent: Forge Global
Startup Company Design Leadership
Lead Product Designer 10/2019 – 12/2022
My design journey at Forge Global began as the first design hire at SharesPost, the leading broker of secondary transactions in the market for private company stock. I collaborated across teams to make paper-based transactions standardized and digital, helping the business and their clients match qualified buyers and sellers, and meet the regulatory requirements of the U.S. government and SEC.
Forge and SharesPost merged in 2020, forming a clear leader in the private market. I supported company leadership in the merger, and in the hire of VP of Design, UX Design Director, and Senior UX Design team members.
I was principle in the establishment of a Design System and processes for engagement with Engineering and Product teams. I helped to create a culture of transparency, lean iteration, and high-impact initiative. A primary focus of my responsibilities was leading the design of Forge Intelligence, a first of it's kind data platform to make visible private company market data.
Yahoo! Case Study
Ad Platform Redesign
Lead UX Designer 5/2016 – 8/2017
Until Verizon’s acquisition in June 2017, “BrightRoll DSP, by Yahoo!” was Yahoo’s Demand-Side Platform for running advertising campaigns, competing with the likes of Facebook Ads Manager, Google Ad Manager, and other platforms. Agencies and Brands from small to huge spent budgets buying impressions throughout the internet, and Brightroll offered exclusive access to Yahoo’s substantial amount of user data for audience targeting.
I was the first and most senior hire to a team dedicated to total redesign of the user experience, and lead design activities which included user research, workflow analysis, design sprint facilitation, information architecture and product navigation, wireframing, prototype testing, visual style, and beta app development. I was also point person for cross-functional strategic and work planning with Research, Product and Engineering teams.
"...I would highly recommend and endorse him for any position that requires these skills and allows the freedom for his experience to shine through..."
VISA Case Study
Multi-Channel Platform
Senior UX Designer 5/2015 – 11/2015
Myself and three other UX and Visual designers created an app for VISA card holders, and a consistent experience across channels (Responsive Web, Android, iOS) that provided security and convenience features. VISA’s unique relationship to card issuers (i.e. major banks or small-town credit unions) required a flexible, a-la-carte solution and white label implementation to work with a variety of existing apps and needs. Phased product development, partner on-boarding, and different tiers of branded experience were aspects of this challenge.
The design team worked together to define user flows and UI, and user test prototypes with a 3rd-party agency. A key aspect of my role, specifically, was implementation of the design with the responsive web engineering team, and (following a prior false start) establishing a healthy working relationship and processes with that team.
Slideshow: SFO Museum
Design Mentor
I love discussing design approaches and styles, and learn from others whenever I can. In the past, I've talked with attendees of Cascade SF UX Night, which included students and grads, career changers, startup founders, developers, and foreign professionals visiting San Francisco to learn about the tech scene. I've also mentored through an internal Yahoo! program, and other opportunities.
