Establish a clean, organized and efficient operation to gain integrity, strength, and confidence.
Assess and gain insight into your situation to create plans or policies designed to achieve your goals.
Change with intention to create a new and improved version that is authentic and effective.
Private companies are notoriously risky, opaque investments, and transactions of private company stock provide investors with new information to plan their investment strategy. I was on a small team that originated this first-of-kind product, and grew it into a major revenue stream for Forge. We brought live market data together with Funding Rounds, mutual fund marks, and other primary sources to make private market insights visible and interactive.
Leading by example, I helped to create a culture of transparency, lean iteration, and high-impact initiative. I modernized Design Team tooling, evangelizing Figma for cross-functional collaboration processes with Product, Engineering, and Data Analytics, and adopted Jira for Design project tracking. I established a design system for use across product surfaces.
When Verizon acquired Yahoo! in June 2017, “BrightRoll DSP” was Yahoo’s Demand-Side Platform for running advertising campaigns, competing with the likes of Facebook Ads Manager, Google Ad Manager, and other platforms. Agencies and Brands from small to huge spent budgets buying impressions throughout the internet, and Brightroll offered exclusive access to Yahoo’s substantial amount of user data for audience targeting.
I was the first hire to a team dedicated to ground-up redesign of the user experience, and lead design activities which included user research, workflow analysis, design sprint facilitation, information architecture and product navigation, wireframing, prototype testing, visual style, and beta app development. I was also point person for cross-functional strategic and work planning with Research, Product and Engineering teams.
"...I would highly recommend and endorse him for any position that requires these skills and allows the freedom for his experience to shine through..."
Myself and three other UX and Visual designers created an app for VISA card holders, and a consistent experience across channels (Responsive Web, Android, iOS) that provided security and convenience features. VISA’s unique relationship to card issuers (i.e. major banks or small-town credit unions) required a flexible, a-la-carte solution and white label implementation to work with a variety of existing apps and needs. Phased product development, partner on-boarding, and different tiers of branded experience were aspects of this challenge.
The design team worked together to define user flows and UI, and user test prototypes with a 3rd-party agency. A key aspect of my role, specifically, was implementation of the design with the responsive web engineering team, and (following a prior false start) establishing a healthy working relationship and processes with that team.
I help teams see problems and solutions clearly, asking probing questions to reveal strengths and opportunities. I aim for ideal outcomes, an inspiring vision, and shared understanding of our road map. I foster open communication and efficient collaboration. A hands-on contributor, I articulate design decisions in terms of impact and value to the people who use what we create.
I love discussing design approaches and styles, and learn from others whenever I can. In the past, I've talked with attendees of Cascade SF UX Night, which included students and grads, career changers, startup founders, developers, and foreign professionals visiting San Francisco to learn about the tech scene.
I've also mentored through an internal Yahoo! program, and support team members whenever the opportunity arises. We all have design opinions and questions, just ask!